Apple and Google may soon face new UK rules to open their mobile platforms to more competition, a regulator has said.
The UK’s Competition and Markets Authority (CMA) is proposing to give the tech giants a “strategic market status,” which allows new conduct rules.
These rules aim to increase competition, boost consumer choice, and support app developers and UK businesses alike.
Currently, around 90% to 100% of UK smartphones use Apple or Google platforms, giving the firms huge control over apps and browsers.
The CMA said this duopoly lets them set rules that impact how apps work, limiting choice for both users and developers.
Under the proposals, Apple and Google could be forced to change how their app stores and digital wallets operate.
This includes allowing apps to guide users to buy products outside official stores and connecting smartwatches more easily.
It could also mean giving app developers fairer access to Apple functions, such as contactless payments.
Sarah Cardell, CMA chief executive, said action is urgent so the UK does not fall behind global competition efforts.
Apple hit back, saying the rules could harm privacy and security and force them to give away technology for free.
Google also criticised the plan, calling it “disappointing and unwarranted,” and warned against stifling innovation.
Consumer group Which? welcomed the proposals, saying they could bring better services and more choice to the public.
The CMA will take feedback from Apple and Google before making a final decision by 22 October.
