YouTube has called on the UK government to formally recognise “content creator” as an official job title across the country.
The video platform says a lack of recognition is holding back creators from reaching their full potential in the growing digital industry.
If recognised officially, creators could gain better access to funding, mortgages, business support, and appear in official economic data.
It would also allow them to secure filming locations more easily and gain proper representation on government and industry bodies.
These findings come from YouTube’s first “Creator Consultation”, a nationwide effort to understand the challenges faced by creators.
The UK’s creator economy is now worth over £2 billion, according to YouTube, highlighting the importance of the sector’s growth.
YouTube is urging the government to appoint a dedicated “Minister for Creators” and improve training, financial access, and filming infrastructure.
The company is already working with the National Film & TV School on a “Content Incubator” to help creators gain key skills.
Alison Lomax, YouTube’s UK and Ireland managing director, said thousands of creators took part in the consultation process.
She called for policies that would support creators through better access to finance, skills, and representation in official spaces.
Creators like Amelia Dimoldenberg have backed the move, saying young talent should be supported at the start of their journeys.
She said helping new creators build teams and open doors would boost the wider industry and its long-term impact worldwide.
