Reddit has begun testing verified profiles for public figures, marking a shift for the popular discussion platform. The company is running a limited alpha test that adds a grey checkmark beside selected usernames.
The move aims to reduce misinformation while protecting Reddit’s long-standing culture of pseudonymity. Only a small pool of trusted contributors, including notable individuals and organisations, is included for now.
Reddit said verification will help users understand who they are engaging with when identity truly matters. Examples include journalists reporting news, experts answering questions, or celebrities hosting live discussions.
Unlike other major platforms, Reddit is not linking verification to paid subscriptions or premium features. Instead, the company is returning to a traditional model of confirming real identities for public interest reasons.
The announcement comes during a tense period for the company, following criticism of Australia’s under-16 social media ban. Reddit recently described the Australian law as legally flawed, highlighting ongoing regulatory pressure worldwide.
The company stressed that verification is voluntary and does not signal higher status or authority. Reddit said the label is designed to add clarity and reduce the workload for volunteer moderators.
During the testing phase, verified accounts will not receive special privileges or algorithmic boosts. Profiles marked as NSFW, or active mainly in adult communities, are excluded from the programme.
Verification is currently handled manually by Reddit staff to ensure accuracy and control. However, the company plans to introduce a third-party verification process in the future.
Reddit said even with a wider rollout, some well-known users may choose not to participate. The platform insists its core identity remains unchanged, despite the new feature.
As misinformation spreads rapidly online, Reddit’s cautious approach reflects growing pressure on social platforms. The test signals a careful balance between transparency, trust, and Reddit’s distinctive anonymous culture.
