The European Union is preparing to change one of the internet’s most frustrating features: cookie consent pop-ups.
For years, users have been forced to click through complicated cookie banners before accessing content. The process often involves several steps, making browsing slower and less enjoyable.
Cookies themselves are essential for websites. They can store passwords and personalise experiences, but they are also widely used to track users for advertising.
Current rules, introduced in 2009, require websites to get explicit permission from every visitor. These rules were meant to protect privacy, but they have become a daily annoyance for millions.
Now, the European Commission is consulting with industry to find a simpler and less disruptive solution, according to Politico. Officials want to reduce the constant interruptions while keeping user control intact.
Possible changes include adding more exceptions. For example, websites might not need permission when cookies are used only for technical reasons or anonymous statistics.
Another idea is allowing people to set cookie preferences once through their browser. This would apply automatically to every website, cutting out endless repeated clicks.
Efforts to remove cookie pop-ups are not new. In 2017, the Commission tried to simplify the system but failed to push reforms through.
If the new plans succeed, they could make browsing smoother for millions across Europe. The proposal is still under discussion, but momentum is building.
A formal proposal could arrive soon, potentially marking a major shift in how Europeans experience the web.