TikTok has announced new features that aim to give users more control over what appears on their “For You” page.
The app will now allow people to choose to see more or less of content in specific categories such as travel, sports, or humour. However, the new system will not let users completely block those topics. Instead, it gives them a chance to reduce how often they appear.
TikTok is also improving its keyword filtering tool. The new “smart keyword filters” use artificial intelligence to recognise similar words and content types. This means users can filter out more content without needing to list every possible variation.
These changes are part of a wider effort to improve the TikTok experience. The “For You” page has been praised for offering engaging content, but it has also drawn criticism. Some experts say the algorithm can trap people in cycles of viewing harmful or repetitive material.
To address this, TikTok has introduced more controls and encourages users to interact with posts. Liking and saving videos helps the algorithm learn what content people truly enjoy.
Recently, TikTok banned the hashtag #skinnytok from its search results. This followed pressure from European authorities over fears that the app was harming young people’s body image.
Alongside the update, TikTok also released its summer 2025 trend report. It highlights growing interest in British culture, gardening videos, and retro television content.
These updates show TikTok is trying to balance user enjoyment with safety and responsibility.
