OpenAI, the artificial intelligence powerhouse behind ChatGPT, is exploring new territory by potentially developing a web browser. According to The Information, the company is also engaging with website and app developers, such as Condé Nast, Redfin, Eventbrite, and Priceline, to integrate its AI-powered search features into their platforms. These developments could further position OpenAI as a rival to Google, which dominates the browser and search market.
OpenAI has already made its mark in search with SearchGPT and is reportedly considering further collaborations. Discussions include powering AI features for Samsung devices, a significant Google partner. This comes at a time when Google-owner Alphabet faces regulatory challenges. The U.S. Department of Justice has argued for the sale of Chrome to dismantle Google’s alleged monopoly on online search.
Competition in the AI and search space has intensified since OpenAI launched ChatGPT in late 2022, pushing Alphabet to respond with its generative AI chatbot, Gemini. However, Alphabet’s shares took a hit, falling 5% on Thursday, with a further 1% drop in extended trading.
While OpenAI’s potential browser development remains in early stages, its broader ambitions signal a shift in the AI and tech landscape. The company already collaborates with Apple, powering the iPhone maker’s “Apple Intelligence” features.
Neither OpenAI, Google, nor Samsung responded to requests for comment, leaving many questions about how these developments could reshape the competitive tech ecosystem.
