Google’s AI rollout delayed in Europe due to regulatory concerns

Google’s AI-powered search feature, Overview AI, has faced delays in its rollout across the European Union due to regulatory uncertainty. The tool, designed to help users explore information in new ways, was introduced in only eight EU member states and Switzerland in March, while other countries, including France, remain excluded.

A senior Google executive stated that strict European regulations, including the AI Act, Digital Services Act (DSA), and Digital Markets Act (DMA), have made launching new AI features more complex. “The EU is behind in product innovation, and users will have a less good product experience,” the official said.

Overview AI debuted in the United States nine months ago, but regulatory hurdles have slowed its arrival in Europe. Countries like France, which enforce additional national copyright and neighbouring rights laws, may continue to face delays. However, Google has not ruled out expansion, stating that it is “not impossible” for the tool to reach more European markets.

Google is not the only company struggling with EU regulations. Meta also faced delays in launching its AI assistant, citing difficulties in navigating Europe’s legal framework. Earlier this month, Meta said, “It’s taken longer than we would have liked, but we’re glad we’re finally here.”

Tech companies, including Google and Meta, have been increasingly critical of the EU’s regulatory approach, arguing that it stifles innovation and puts European users at a disadvantage.