OpenAI has unveiled new shopping features in ChatGPT, aiming to simplify online shopping and challenge tech giants like Google and Amazon. This update allows users to receive personalised product recommendations, complete with images, reviews, and direct purchase links, all within the chatbot interface.
The shopping tool covers categories such as fashion, beauty, electronics, and home goods. Users can ask detailed questions like “What’s the best budget laptop for students?” and receive tailored suggestions. The recommendations are based on user preferences and third-party data, ensuring results are not influenced by paid advertisements.
ChatGPT’s shopping feature is available to all users, including those on Free, Plus, and Pro tiers, and even those not logged in. This move positions OpenAI as a direct competitor to Google’s ad-driven search model, offering an ad-free, user-centric alternative.
In addition to shopping, OpenAI has introduced other enhancements to ChatGPT. Users can now access live sports scores and receive multiple citations in responses, improving the chatbot’s reliability and usefulness. These features are accessible via WhatsApp by messaging or calling 1-800-CHATGPT.
While ChatGPT’s new shopping capabilities offer a streamlined experience, some users may find limitations in visual details and sourcing clarity. However, the integration of shopping into ChatGPT represents a significant step in AI-driven online commerce, potentially reshaping how consumers interact with digital marketplaces.
